The fundamental function of a well-groomed and well-dressed gentleman is not only to be remarkable but to be memorable. Everything we strive for in our pursuits in life is to stand out from the crowd, whether it is in our career, our love life, or in our social interactions. We strive to leave an impression, a legacy and to be remembered for who we are and what we do. In this pursuit, the... Read More

The fundamental function of a well-groomed and well-dressed gentleman is not only to be remarkable but to be memorable. Everything we strive for in our pursuits in life is to stand out from the crowd, whether it is in our career, our love life, or in our social interactions. We strive to leave an impression, a legacy and to be remembered for who we are and what we do. In this pursuit, the power and influence of colognes are too often overlooked and underestimated.

Beyond the glitz and glamour of marketing colognes and perfumes; the science behind the influence of colognes is deeply embedded in psychology and our evolutionary history. As animals, our sense of smell is often the best and the most important survival tool, above even sight and sound. Whether it is to distinguish between friend and foe, to determine what is edible and what is not, or to be used to track and hunt down prey, the sense of smell is the most reliable and preferred tool for many animals as well as our evolutionary ancestors.

In our modern society, while evolution and human developments mean that we are less reliant on the more feral ways of survival; however, the powers and influence of this sense has been hardwired into our physiology and holds significant influence in our psychology. This is reflected in that the smell centre of our brains known as the olfactory bulb is directly connected to the amygdala, the part of the brain that drives our “fight or flight” responses, as well as the Hippocampus which holds major roles for learning and memory. This goes to explain how distinct scents could trigger specific, detailed memories, as well as intense emotions. As such, whether consciously or unconsciously, we make judgements and form opinions based on the scent of a person, situation, or location, often without even knowing it.

Therefore, as a distinguished modern gentleman who strives to be outstanding and remarkable; finding a unique and suitable scent should hold vital importance, as it will make you literally “more than meets the eye”.

At the Suitcase, we offer colognes for both yourself and your room; Analogue Apotik is a Malaysian producer with the mission to craft handmade colognes and scented candles for the modern gentlemen. Inspired by tradition, all of Analogue Apotik’s products are handmade, using the finest, natural ingredients.

While our range is limited, however, we have selected suppliers and producers that share our vision in men’s fashion, that is to produce accessories that boast a unique style, exceptional in quality without a bank-breaking price tag. 

As part of our mission, we will continuously seek and discover new designers, labels, and producers from Asia, those that share our vision in men’s fashion and lifestyle to brighten your wardrobes and add style to your everyday lives.