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The Story
The Suitcase is founded by Johnny Li and Tom Chang; two friends who share a common passion for menswear and styling. Through the years, we have placed strong emphasis in community building within Australia for likeminded gentlemen, those who share our love and passion, those who want to stand out from the crowd and from the mundanity of everyday workwear, those who take joy and pride in the beautification of their daily personal presentation.
Through our journey we have noticed significant limitations in the Australian menswear retail landscape. Where our consumer choices are limited to either generic styles and labels, mass produced out of China, or overpriced European designer products, that promotes a culture of hype rather than genuine and practical fashion and styles. As such, The Suitcase pursues a simple vision, to create a platform that connects our customers with a better alternative, to bring about a new dimension to Australia’s menswear offerings, the underrated and undiscovered world of independent Asian designers.
The Suitcase aim to curate a unique selection of desirable labels and brands from established as well as up and coming Asian designers; those who value style, quality and craftsmanship above all else.
Our Heritage, Our Legacy
As descendants of Asian heritage, we hold tremendous pride towards our culture. Much like the brands we represent, we are heterogeneous in culture. Our identity is unique, and it’s a combination of our Asian ancestry and western upbringings. We feel that Asian products often do not receive the credit they deserve and Australian gentlemen are rarely given the chance to explore the diverse and colourful world of Asian fashion and lifestyle products.
Our aim is to represent our cultures by showcasing the best Asia has to offer; brands and products that boast exceptional quality, style, and craftsmanship, most importantly combining the most desirable elements of western and eastern cultures and traits.
Respect for craftsmanship
Through this platform we are committed to deliver products of unique and timeless styles, outstanding quality and exceptional value. As such, we have selected brands and products that respect and represent the utmost esteem and virtue of a true craftsman.
our brands, their stories
We pride ourselves on our carefully curated and hand selected set of brands; we aim to not only promote their products, but to connect our customers with the brands, to understand the stories and philosophies behind the styles and products they have created.
CARE FOR OUR ENVIRONMENT
We care and respect the environment in which we live, as such, we are dedicated to planting more trees that are vital to the sustainability of our environment. At the same time, we are proud to promote the use of recycled materials in all our shipping packaging.