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"Ðộc lập, Tự do, Hạnh phúc" - Independence, Freedom, and Happiness
Vietnam, a country of pure beauty, home to some of the worlds most stunning beaches and breathtaking views, the most mouth watering and sometimes exotic cuisines, hundreds of years of rich and vibrant history, Vietnam is rapidly becoming one of South Asia’s most desired destinations.
Throughout its history, the country has consistently stood up against foreign oppressors, however it continues to absorb and adapt foreign cultures into its own identity and creating something that is both unique and distinctly Vietnamese, this is reflected in the country’s food, architecture, and fashion.
At the same time, Vietnam is no stranger to the fashion industry, the sense of fashion has been deeply ingrained into the country’s cultural DNA, as it plays vital roles throughout the nation’s compelling and sometimes turbulent history, the Ao Nhat Binh which literally translates to Square-collared garb, to the more commonly known Ao Dai, Fashion in Vietnam not only defined its people and their socio-economic classes, but it also defined the nation’s history throughout its various dynasties.
As such, an insurgence Vietnamese fashion is almost inevitable. From its wealth of natural resources to its growing economic prosperity to its dynamic and diverse cultures, a growing global recognition, and its continued development and advancement in manufacturing and logistical infrastructure, the Vietnamese garment and textile industry has become one of country’s most prized industries, with an annual export turnover of USD$39 Billion in 2019, and a year-on-year growth of 8.3 percent, it is now the country’s second largest export
The growth of the country represents further and continuous advancements of Vietnamese fashion industry. This new generation of Vietnamese designers now operate in a completely new environment than their predecessors.
With access to new materials, new ideas and inspirations, new markets, and a new, more progressive attitude; Vietnamese designers not only have the drive to continue the country’s legacy in Fashion, but at the same time, they are now blessed with new freedoms and opportunities to reach for new heights, to adapt their craft for this new environment, while at the same time, represent and display their vibrant culture on the global stage.
